Outcome

Local payment alignment improved deposit acceptance rates, increased FTD conversion from 18% to 26%, and reduced deposit drop-offs from 38% to 24%. This supported user acquisition across LATAM markets.

Client Context

An online casino operator was expanding into several LATAM markets.

Card payments were available but consistently underperforming. Approval rates were significantly lower compared to other regions, with deposit acceptance at 62%.

The payment setup was not aligned with local payment behavior or infrastructure.

KYZEN was engaged to restructure the payment approach to improve acceptance and support market entry.

Challenges

The issue was not limited to routing alone. The payment mix itself was misaligned with the target markets.

This created:

• Low card acceptance rates across LATAM regions.
• Heavy reliance on card payments despite local preference for alternative methods.
• No local acquiring coverage for key markets.
• Limited routing logic adapted to regional performance.

At a performance level:

• Deposit acceptance remained at 62%.
• Deposit-stage drop-offs reached 38%, suppressing conversion and limiting acquisition efficiency.
• Acquisition efforts were constrained by payment failure rates.

The Approach

The payment setup was restructured to reflect local market requirements.

Key changes included:

• Local PSP Introduction: PSPs with local acquiring capabilities were added to improve deposit acceptance rates within LATAM markets.
• Cashier Optimization: Alternative payment methods relevant to each market were introduced within the deposit flow.
• Routing Adjustments: Issuer-level and BIN-based routing were implemented to improve transaction routing performance.

The focus shifted from a card-first setup to a market-aligned payment structure.

Results

• Deposit acceptance increased from 62% to 75%.  
• FTD conversion increased from 18% to 26%.  
• Deposit drop-offs reduced from 38% to 24%.  
• Local APMs outperformed cards (82% vs 68% acceptance), reinforcing the shift in payment mix.  
• User acquisition increased.

Operational Takeaway

The limitation was not demand but how the payment setup was structured for LATAM markets.

Card-heavy setups limited acceptance in LATAM markets where alternative methods and local acquiring are required.

Acceptance improved once the payment mix and routing logic were aligned with local market requirements.